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Starting a Resell and sell new and used toys and collectibles


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Resell and sell new and used toys and collectibles and my business will be a home based business and or as a vendor at events etc.

Here are the key steps to starting a home-based reseller toy and collectible business:

Register Your Business

  • Choose a business structure - LLC, sole proprietorship, etc.
  • Register your business name  and with the state if LLC
  • Obtain any local business licenses required
  • Obtain an EIN number for tax purposes
  • Understand Sales Tax Requirements

  • Register for a sales tax number to collect and remit sales taxes
  • Understand any tax exemptions on used goods
  • Comply with Regulations

  • Make sure your home meets zoning and business operation requirements
  • Get any required secondhand/consignment seller permits
  • Market and Sell Your Products

  • Source toy inventory from yard sales, closures, etc.
  • Set up an online store and sell through marketplaces like eBay, Etsy
  • Potentially rent tables at collectible trade shows or fairs

  • Resell Toys business permits


    Welcome to the exciting world of reselling toys and collectibles! From vintage action figures to limited edition collectibles, this niche market offers endless opportunities for both fun and profit. Whether you're a toy enthusiast looking to turn your passion into a business or simply someone with an eye for spotting valuable items, starting a resell and sell new and used toys and collectibles is a smart choice. With the increasing demand for unique and rare items, this industry is thriving, and there's never been a better time to get involved.

    In this article, we'll explore the ins and outs of starting your own toy resale business. We'll cover everything from sourcing inventory and building relationships with suppliers to effective marketing strategies that will attract buyers to your online store or physical shop. Discover the secrets to finding hidden gems at thrift stores, garage sales, and online auctions. Learn how to assess an item's value, authenticate collectibles, and set prices that attract buyers while ensuring you still make a profit. Get ready to dive into the world of reselling toys and collectibles and unlock the potential for both financial success and personal fulfillment. Let's get started!

    The benefits of reselling toys and collectibles

    Reselling toys and collectibles offers numerous benefits that make it an attractive business venture. First and foremost, it allows you to turn your love for toys and collectibles into a profitable endeavor. Instead of simply collecting items for your personal enjoyment, you can now capitalize on the growing demand for these items and make money in the process.

    Additionally, reselling toys and collectibles gives you the opportunity to constantly discover and learn about new items. As you build your inventory, you'll come across unique pieces that hold historical or sentimental value. This constant excitement and discovery make reselling toys and collectibles a rewarding and engaging business.

    Moreover, the market for toys and collectibles is vast and diverse. From vintage toys from the 80s and 90s to modern limited edition figures, there's something for every collector. This wide range of items ensures that you'll always have a steady stream of potential buyers, making it easier to sell your inventory and turn a profit.

    In conclusion, reselling toys and collectibles offers the chance to combine your passion with a lucrative business opportunity. The constant thrill of uncovering hidden treasures, the diverse market, and the potential for financial success make this industry a dream come true for toy enthusiasts and entrepreneurs alike.

    Finding and sourcing toys and collectibles to resell

    One of the key aspects of running a successful toy resale business is finding and sourcing inventory. The more unique and desirable items you have in your inventory, the higher the chances of making sales and attracting customers. Here are some effective strategies for finding toys and collectibles to resell.

    Thrift stores and garage sales

    Thrift stores and garage sales can be a goldmine for resellers. Many people often donate or sell their old toys without realizing their true value. By regularly visiting thrift stores and attending garage sales in your area, you can stumble upon hidden gems and incredible bargains.

    To make the most of your thrift store and garage sale visits, it's essential to develop an eye for spotting valuable items. Research popular toy lines, collectible trends, and sought-after brands. This knowledge will help you quickly identify items with resell potential, even if they are priced low.

    Online auctions and marketplaces

    The internet has revolutionized the reselling industry, providing access to a global market of buyers and sellers. Online auctions and marketplaces like eBay, Etsy, and Amazon offer a wealth of opportunities for sourcing toys and collectibles.

    When searching for inventory online, it's important to carefully read item descriptions and inspect accompanying photos. Look for any signs of damage or wear that could affect the item's value. Additionally, pay attention to the seller's reputation and feedback to ensure a smooth transaction.

    Networking and building relationships with suppliers

    Building relationships with suppliers is crucial for maintaining a steady supply of inventory. Attend toy conventions, trade shows, and local collector meetups to connect with fellow enthusiasts and potential suppliers. Networking within the community can help you gain access to exclusive deals and insider information.

    Another effective way to build relationships with suppliers is by reaching out to toy manufacturers and distributors. Many companies have direct-to-consumer programs or special deals for resellers. By establishing a rapport with these suppliers, you can secure a consistent supply of new and exclusive items.

    In conclusion, finding and sourcing toys and collectibles is a continuous process that requires a combination of research, exploration, and networking. By being proactive and leveraging various sources, you can build a diverse and desirable inventory that will attract buyers and drive sales.

    Evaluating the value and condition of toys and collectibles

    When it comes to reselling toys and collectibles, accurately evaluating the value and condition of your inventory is crucial. Buyers are willing to pay a premium for items that are in good condition and have high collectible value. Here are some factors to consider when assessing the value and condition of toys and collectibles.

    Rarity and collectibility

    The rarity and collectibility of an item greatly influence its value. Limited edition items, discontinued toy lines, and rare variants are highly sought after by collectors, driving up their prices. Research the market demand for specific items and pay attention to trends to determine their collectibility.

    Authenticity and condition

    Authenticity and condition are also vital factors in determining the value of toys and collectibles. Be familiar with the tell-tale signs of counterfeit items and learn how to authenticate collectibles. Additionally, inspect your inventory for any damage, missing pieces, or signs of wear. Items in pristine condition will command higher prices and attract more buyers.

    Historical significance and nostalgia

    Toys and collectibles that hold historical significance or evoke nostalgia are often highly valued by collectors. Research the history behind certain toy lines or characters and highlight any notable features or connections. This information can help you market your inventory and justify higher prices.

    In conclusion, accurately evaluating the value and condition of toys and collectibles is essential for setting appropriate prices and attracting buyers. By considering factors such as rarity, authenticity, condition, and historical significance, you can ensure that you're offering desirable items at fair prices.

    Pricing strategies for reselling toys and collectibles

    Setting the right prices for your inventory is a delicate balancing act. You want to attract buyers with competitive prices while ensuring you make a profit. Here are some pricing strategies to consider when reselling toys and collectibles.

    Research market prices

    Before setting your prices, thoroughly research the market to get a sense of what similar items are selling for. Look at completed listings on online marketplaces, check out specialized toy reselling websites, and browse collector forums. This will give you a baseline for pricing your items.

    Consider condition and rarity

    The condition and rarity of an item should be taken into account when determining its price. Mint condition items or rare collectibles can justify higher prices, while items with wear or damage should be priced accordingly. Be transparent about the condition of your items in their descriptions to manage buyer expectations.

    Set competitive prices

    While maximizing profit is important, it's also crucial to set prices that are competitive in the market. Consider offering slightly lower prices than your competitors to attract buyers. However, be careful not to undervalue your inventory. Find the sweet spot where your prices are attractive enough to entice buyers, but still allow you to make a reasonable profit.

    Promotions and discounts

    Occasionally, offering promotions and discounts can help drive sales and attract new customers. Consider running limited-time sales, bundle offers, or loyalty programs. These strategies can create a sense of urgency and incentivize buyers to make a purchase.

    In conclusion, pricing strategies for reselling toys and collectibles should strike a balance between competitive prices and profitability. By researching the market, considering condition and rarity, setting competitive prices, and occasionally offering promotions, you can optimize your pricing strategy and maximize sales.

    Online platforms for selling toys and collectibles

    In today's digital age, online platforms provide a convenient and effective way to sell toys and collectibles. Here are some popular online platforms to consider for your reselling business.


    eBay is one of the largest online marketplaces, making it an excellent platform for selling toys and collectibles. With a global customer base and robust search features, eBay allows you to reach a wide audience of collectors. Take advantage of eBay's auction-style listings or fixed-price options to sell your inventory.


    Etsy is known for its handmade and unique items, making it a great platform for selling vintage or customized toys and collectibles. If you specialize in one-of-a-kind items or have a niche market, Etsy can be a valuable platform to showcase your inventory. Create compelling product listings and leverage Etsy's community features to attract buyers.


    Amazon is a trusted and widely recognized online marketplace that offers various selling options for resellers. Whether you choose to sell as an individual seller or through Amazon's Fulfilled by Amazon (FBA) program, you can tap into Amazon's vast customer base and benefit from its streamlined fulfillment services.

    Social media platforms

    In addition to dedicated online marketplaces, social media platforms like Facebook, Instagram, and Twitter can be powerful tools for promoting and selling your inventory. Create engaging posts, use relevant hashtags, and interact with potential buyers to generate interest in your products. Consider joining toy and collector groups or creating your own community to connect with your target audience.

    In conclusion, online platforms provide resellers with a wide range of options for selling toys and collectibles. Whether you choose to leverage established marketplaces like eBay and Etsy or utilize social media platforms, it's important to optimize your listings, engage with potential buyers, and provide a seamless buying experience.

    Building a brand and marketing your reselling business

    Building a strong brand and implementing effective marketing strategies are essential for the success of your reselling business. Here are some tips to help you establish your brand identity and attract customers.

    Define your brand

    Before you start marketing your reselling business, take the time to define your brand. Consider what sets you apart from your competitors, what values you want to convey, and who your target audience is. This will guide your marketing efforts and help you create a cohesive brand image.

    Create a compelling brand story

    Crafting a compelling brand story can help you connect with your audience on a deeper level. Share your passion for toys and collectibles, explain why you started your reselling business, and highlight any unique aspects of your inventory. This humanizes your brand and makes it more relatable to potential customers.

    Professional product photography

    High-quality product photography is essential for showcasing your inventory and attracting buyers. Invest in a good camera or consider hiring a professional photographer to capture your items in the best light. Ensure that your product photos accurately represent the condition and details of each item.

    Engage with your audience

    Building relationships with your customers is crucial for building brand loyalty and generating repeat business. Respond promptly to inquiries and feedback, provide exceptional customer service, and personalize your interactions whenever possible. Engaging with your audience shows that you value their business and fosters a positive reputation for your brand.

    Leverage content marketing

    Content marketing is a powerful tool for attracting and engaging potential customers. Create informative and entertaining blog posts, videos, or social media content related to toys, collectibles, and your reselling business. By providing valuable content, you position yourself as an authority in the industry and build trust with your audience.

    In conclusion, building a strong brand and implementing effective marketing strategies are essential for the success of your reselling business. By defining your brand, creating a compelling brand story, investing in professional product photography, engaging with your audience, and leveraging content marketing, you can establish a strong presence in the market and attract loyal customers.

    Inventory management and organization tips

    Proper inventory management and organization are crucial for running a successful toy resale business. Here are some tips to help you effectively manage your inventory and streamline your operations.

    Categorize and label

    Categorize your inventory by toy type, brand, or any other relevant criteria. Use labels or tags to quickly identify and locate items. This will make it easier to keep track of your inventory, especially as it grows.

    Implement a tracking system

    Use a spreadsheet or inventory management software to track your inventory. Include details such as item name, condition, acquisition cost, selling price, and location. Regularly update your inventory tracking system to ensure accurate records.

    Set up a dedicated workspace

    Having a dedicated workspace for your reselling business is essential for organization. Set up shelves, bins, or racks to store your inventory. Keep your workspace clean and organized to facilitate efficient operations.

    Regularly conduct inventory audits

    Periodically conduct inventory audits to ensure accuracy and identify any discrepancies. This involves physically counting and reconciling your inventory against your records. This practice helps you identify any missing or misplaced items and maintain accurate stock levels.

    Prioritize popular items

    Pay attention to which items in your inventory are selling well and which are not. Analyze sales data to identify trends and prioritize restocking popular items. This ensures that you always have desirable items available for your customers.

    In conclusion, effective inventory management and organization are essential for the smooth operation of your toy resale business. By categorizing and labeling your inventory, implementing a tracking system, setting up a dedicated workspace, regularly conducting inventory audits, and prioritizing popular items, you can streamline your operations and enhance customer satisfaction.

    Customer service and feedback in the reselling business

    Providing exceptional customer service and actively seeking feedback are key to building a loyal customer base and fostering positive word-of-mouth. Here are some tips for delivering excellent customer service and leveraging feedback in your reselling business.

    Respond promptly and professionally

    Always respond to customer inquiries or concerns in a timely manner. Be professional, courteous, and helpful in your interactions. Promptly addressing any issues or questions helps build trust and encourages customer loyalty.

    Package items with care

    Take the time to package items securely and with care. Use appropriate packaging materials to protect fragile or valuable items. This ensures that your customers receive their purchases in the best condition possible and reflects positively on your brand.

    Offer flexible return policies

    Having a flexible return policy can give customers peace of mind when making a purchase. Clearly communicate your return policy and honor it promptly and fairly. This helps build trust and confidence in your business.

    Encourage customer feedback

    Actively encourage customers to provide feedback on their experience with your reselling business. This can be done through follow-up emails, satisfaction surveys, or social media engagement. Feedback allows you to identify areas for improvement and make necessary adjustments

    Resell Toys

    Also, note that whatever item that you sell or lease and it is an toys item that can be touched (i.e., tangible such as equipment, jewelry, merchandise, electronics, prepared food) requires a sales ID ( Sellers Permit ) to either buy or sell the items or products wholesale from companies that sell in bulk and or sell them retail directly to consumers. Getting people to work for you within 30 days of starting your business subjects you having to get a Federal EIN and a State EIN (employer identification number). On the other hand, you will also need a federal tax ID are: if you are a partnership, an independent contractor, and a corporation or an LLC .

    You can also obtain a federal tax ID as a sole proprietor and use it as a business tax ID in the place of a social security number. However, you will still need other filings, such as permits, a toys fictitious business name DBA, and tax IDs as described above.

    Finally, even sole proprietor working from home or just online can set up a LLC or incorporate, in which case, they will not need to register the trade name with a dba because the LLC or Corporation name will be the legal name of the business.

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    REQUIRED PERMITS Legal and Tax toys Business Structure Whether your business is an online, home, store, concession stand or a mobile cart, you will have to first select from these business, tax entities: Namely, from sole owner/proprietor, partnership, LLC or corporation. It does not matter which one you choose when it comes to a General Business License because all entities need that one. (Note that that is not a specific license to your type of business it is a BUSINESS license) as well. Using a toys company name subjects you to having to file a DBA . For instance, your name is Marylin Boe, and you do business as Best toys Items By Marylin, the name must be registered with a DBA Doing Business As certificate because it is not your full legal name (namely, Marylin Boe).

    And I would like to know what kind of license I may need for it ? You need to set up your company/business with licensing before starting / opening a business. I am wanting to start a DBA in St Louis It is to sell toys.

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